In this lecture, I show you how to correspond with leads in Lightning Experience. I send an email to a lead, creating an email template with merge fields in the process. I also demonstrate how to preview an email template to be sure you are not emailing your leads as 'Dear Firstname'.
I also show you the past activity in the Chatter feed as it relates to lead correspondence. I also log a call.
I walk you through logging into your own Twitter account and how to connect a lead record with their own corresponding Twitter account. Once you have done that, you can correspond with a lead via Twitter. You can also see any people you have in common with your lead on Twitter.