In this lecture we look at the Marketing app, and its associated tabs for Campaigns and Leads. We revisit the Lead Conversion process and also add a new Status designation for lead records. We convert a lead into a new Contact, Account and Opportunity. We also go into a Campaign and add new Campaign Members.
Campaign Implementation Guide - https://resources.docs.salesforce.com/208/latest/en-us/sfdc/pdf/salesforce_campaign_implementation_guide.pdf