Watch this video and more on Mike Wheeler Media +

Watch this video and more on Mike Wheeler Media +

Marketing and Leads Introduction

Salesforce Certified Sales Cloud Consultant • 41s

Up Next in Salesforce Certified Sales Cloud Consultant

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    In this lecture we look at the Marketing app, and its associated tabs for Campaigns and Leads. We revisit the Lead Conversion process and also add a new Status designation for lead records. We convert a lead into a new Contact, Account and Opportunity. We also go into a Campaign and add new Campa...

  • Lead Scoring and Lead Qualification

    In this lecture, we set up basic Lead Scoring functionality in our org. We also look into some of the newer functionality that Salesforce is extending (for an additional price) via Salesforce Einstein for the Sales Cloud, and the Einstein Lead Scoring functionality.

    Resource:
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  • Managing Lead Data Quality

    In this lecture we manage lead data quality by creating validation rules on leads.

    Resource:
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