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Mike Wheeler has taught over 135,000 students how to use the Salesforce platform and pass a multitude of Salesforce Certification Exams.
In this lesson, we set up a Path on the Campaign object to track the progress of a campaign. Once the path is created, we next need to add it to the Lightning Page via the Lightning App Builder, which is also demonstrated in this lesson.
In this lesson, I demonstrate how you can add members to a campaign in Salesforce. You will typically add either Leads or Contacts (or both) to a Campaign. These Leads and Contacts are considered Campaign Members as they are added to a Campaign.
The Lead Conversion Process is where Marketing hands leads over to Sales. During this process a Lead is converted into a Contact, Account and/or an Opportunity. That's up to three new records created from a single Lead record. I demonstrate how to not only convert leads into those three different...